David joined Caremark in 2014 heading up the franchise recruitment team, bringing with him a
wealth of knowledge and experience in retail, hospitality and the fast-food industry. This knowledge and experience provided David with a strong understanding and appreciation of the challenges of recruitment and retention and that of staff welfare and support. In 2018 David took on the role of Managing Director overseeing all departments within the business including operations, franchise recruitment, training, marketing and IT. Following the passing of Caremark’s founder and former CEO Kevin Lewis, David was appointed Joint CEO alongside Lisa Fyfe, Caremark’s Finance Director.
David had ambitions to dramatically drive the business forwards whilst building on the foundations that Kevin had created. What has always been at the heart of the business are Caremark’s core
values and since becoming Joint CEO David has been intrinsic in developing the brand and bringing it into the 21 st century. Seeking to recruit the best marketing and operations directors, David has employed a brand new senior leadership team who have revamped Caremark through effective marketing and modern direction. Since his appointment as Joint CEO, relationships and engagement with franchisees has grown stronger and the network has continued to grow. With 132 franchise offices across the UK, India, Ireland and Malta, Caremark has a great reputation for excellence in care, as well as developing award-winning franchise owners. In August 2022 David was recognised as one of the most influential leaders in the home care sector being named in Home Care Insight’s Power List. The list recognises individuals who are shining examples of excellence and innovation and have advanced, flourished, and truly made their mark in the industry that year.