Kate Colborne-Baber is an experienced leader in creating simple-to-use and highly effective product solutions which support those working in social care. She has a passion for advancing care through tech-enabled tools, by surfacing data-led, easily digestible insights which provide a holistic view of care, centred around the care received. Through cleverly presenting these actionable insights at the right time, carers are empowered to better engage with those they support which generates genuine enrichment and fulfilment, with individuality at the heart of every care interaction. Kate's drive is to challenge 'the art of the possible' and positively change the face of care.