6 - 7 July 2022

NEC Birmingham

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Nathaly Cifuentes Riano

Nathaly Cifuentes Riano

Digital Marketing Manager, We Care Group

Nathaly is a London based Digital Marketing Manager for the care home provider We Care Group. She joined WCG in 2021 as a social media executive with the objective to help the growing business unify its digital presence and humanise the brand to connect with next of kin, Residents and staff. Nathaly obtained her bachelor's degree in Strategic Communications in the United States. After moving to London in 2019, she was named ‘Kindness Ambassador’ by UNESCO MIEGP for her social media work for a charity.

Since joining We Care Group, Nathaly has delivered a brand-new website which has helped improve the company’s online presence unifying all individual homes’ websites into one central place. She has also been supporting strategic marketing campaigns aimed to raise the Group’s profile with several viral news articles, events and online customer service.

A key goal of her is to make sure all social media channels are used efficiently to connect and build relationships with Residents, theirs next of kin and future employees. She is also in daily contact with homes activities coordinators, supporting them with social media training and tips to better engage with residents and the community.

Nathaly is fluent in English, Spanish and Italian.



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