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19 - 20 March 2025

NEC Birmingham

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Simba Rwambiwa

Simba Rwambiwa

Managing Director, Palmlove Care Services

Simba Rwambiwa is the Co-founder and Managing Director of Palmlove Care Services, boasting over a decade of experience in the Health and Social Care industry. His journey commenced as a compassionate caregiver and steadily ascended through the ranks, exemplifying his dedication and commitment to the field.

Simba's entry into the realm of Healthcare was inspired by a deeply personal experience. When his late mother required care, he wholeheartedly assumed the role of her caregiver. Witnessing the transformative and positive impact it had on her quality of life ignited a profound desire within him—to extend that same level of support and care to others facing similar circumstances.

Beyond his exceptional career in healthcare, Simba set to make waves in the world of business in 2023 as a candidate on Series 17 of The Apprentice. In this high-stakes competition, he stood shoulder to shoulder with fellow visionary entrepreneurs, vying for Lord Sugar's coveted £250,000 business investment. Simba's sights are firmly set on bettering the Health and Social Care sector, with a strategic vision to utilise Palmlove Care Services as a vessel for his mission, ensuring an even more exceptional customer experience for their valued clients.