Tobi Alli-Usman is the CEO and Founder of the UK’s leading care sector digital marketing agency, Smooth Digital.

They work with some of the most successful care home and home care providers in the UK, helping care homes build back occupancy with self-paying clients and helping home care providers increase their weekly hours and recruit new staff.

You can catch Tobi on his podcast Tea With Tobi, where he and his guests share growth strategies for the sector.

Tobi is also one of the founding members of The Health & Social Care Club, with over 1000 members, which brings sector leaders together to network, share ideas and discuss key challenges and solutions within the sector.