Tobi Alli-Usman is the Founder and Managing Director of Prosperwell, the UK’s leading digital marketing agency for the care sector helping increase occupancy, and private clients and drive growth. Under his leadership, Prosperwell became the first agency to win every care marketing award in a single year and recently launched the Sales & Customer Experience Division to help care providers convert more enquiries into move-ins.

A recognised industry speaker, Tobi regularly speaks at major care events, hosts the Tea with Tobi podcast as well as The Care Sector Lunch & Learn alongside Care England, equipping the sector with expert insights and practical tips for growth.