Care home providers should use social media as a tool to improve the human connection between residents and next of kin as opposed to a “tick box exercise” for care home providers

The Covid pandemic has inevitably led to significant changes in many industries. The care sector is no different. The series of lockdowns during the pandemic has accelerated the digital transformation of the care industry. How can we build on this transformation to enhance the digital connections between the care home residents and their next of kin? The answer is effective social media use.