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20 - 21 March 2024

NEC Birmingham

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Workforce: Recruitment, retention, skills & training


Workforce: Recruitment, retention, skills & training


With increasing pressures on the social care sector and a lack of recognition for the skilled work that many carers do, how can care organisations ensure they are effectively recruiting, retaining, and supporting their workforce? 
In this Industry Support Guide webisode, we looked at the key challenges impacting the social care workforce, discuss the solutions needed and explore how providers can support their carers and attract a new generation to the sector. 

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Richard upshall

Session: Rethinking retention: How technology can help providers reduce churn

Richard Upshall
Product Director - Health & Social Care

As Product Director, Richard leads on product design and development for Sona’s health and social care customers. Before joining Sona, Richard worked in care for ten years in a wide variety of roles, most recently overseeing business applications and systems for Colten Care, a 21-strong care home group. When he’s not coming up with better ways to manage care workforces, Richard can usually be found out on a run or watching the cricket.


Session: How to find care workers in 2022

Neil Eastwood
Founder & CEO
Care Friends

Neil Eastwood is an international speaker and commentator on the recruitment and retention of frontline care staff and author of ‘Saving Social Care’.

He is also the founder and CEO of Care Friends, the employee referral app for the care sector, operated in partnership with Skills for Care. The app is used by over 30,000 care workers in the UK, Ireland and Australia.

Previously he was a director at a national homecare provider.


Session: Wellbeing of the Social Care Workforce

Karolina Gerlich
The Care Workers' Charity

Karolina Gerlich is the CEO of The Care Workers' Charity and has been a care worker for over twelve years. Leading the CWC since March 2020, Karolina has had a huge impact at the Charity- increasing the CWC's efficiency, platform and support giving capacity. She is fiercely proud to represent the social care workforce and is ambitious for the Charity's future. Karolina completely embodies the mission that no care worker should face hardship alone and is a fantastic advocate for the sector.